4 SECS FILM SCHOOL
We teamed with Meta and Miami Ad School to create visually engaging ultra-short videos to increase brand awareness for the cult Hamburg football club FC St. Pauli.
Shaping the Future of Short Video Ads
We collaborated with Meta Platforms and Miami Ad School Europe to start a film lab, blending student creativity with our film expertise. Our mission was to craft ultra-short videos that redefine advertiser engagement. Concentrating on FC St. Pauli, a Hamburg football club, we produced three distinct 4-6 second videos. This effort proved that short, visually driven narratives can resonate with younger viewers and boost brand awareness.
FC ST.PAUL
Rock'n Roll Football Club
FC St. Pauli is a football club from Hamburg known for its stand against fascism, racism, sexism, and homophobia. We crafted three motifs featuring refugees and immigrants that blend live-action and animation. The club's iconic skull and crossbones emblem, a long-standing symbol of its identity, anchors our concept.
